Luma
Luma is a boutique hospitality concept focused on light, space, and atmosphere. We created a visual identity that reflects calm, refinement, and a strong sense of place.
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our goal
Luma needed an identity that could translate across physical spaces and digital touchpoints while maintaining a consistent, high-end and immersive experience.
// Client
Luma
// Industry
Hospitality
// Service
Spatial Visual Direction
// Year
2024
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our approach
We developed a minimal and spatial visual direction centered around light, materials, and architectural composition. The identity emphasizes openness and balance, creating a quiet yet distinctive presence.
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the outcome
The final identity positions Luma as a refined and memorable hospitality brand, with a cohesive visual language that enhances both physical environments and digital presence.
